I, like you, have a million things on my daily list. And a big one that can be a pit of despair social media. … I have to post, what do I post, when do I post, did I already post this, can I repost that, am I still a good photographer, are these photos still good, does anyone even see these? This soundtrack runs through my head daily as I post for 1 hour each morning if I can. And if I’m lucky I can post behind the scenes in real time and get a bump.

Into the void the images go, and then 6 years later I see a friend on the street I haven’t seen since before Covid at least and they being up that photo. Why that photo? Why now? Truth is it doesn’t matter, it just matters that it had an impact. We get so wrapped up on immediate ROI with posting that we don’t let the muscle build and breathe. 

For better or worse those of us who have a product to sell, physical or otherwise, are relegated to our hourly social media workout, but the gains are good if you’re willing to play the game. I’ll see you there at 8am.