Letter from the Editor – March 2020: Digital Branding in Style with Jeff Karly.

With the Sun barely in the heavens and a fresh coat of  deodorant applied, I wrapped myself in garb only to be proverbially burned once having returned to the homestead, and made my way to the Supermarket. At the ungodly hour of 7:30am during the days of Covid, the market was bare. Checkout clerks, stock boys, two scruffy looking customers and yours truly. Treasuring in the 100ft space between us, with Winter gloves I unfastidiously pawed at a bag to pick some apples.

As I struggled to open the bag, I was pushed aside by a new patron as she hastefully grabbed a bag and several apples. I stood there, stunned. With social distancing on the forefront of everyone’s mind, I managed to find the one person in New York completely oblivious to the subject in a DESERTED supermarket. Still gripped in the throws of post slumber fog, I was at a loss for words to chirp at the blonde bombshell and briskly made distance perusing my way through the hall of food. 

Returning home I burned my clothing appropriately, showered and prepared my delectable protein. The sun rose through my cramped kitchen and cast marvelous morning light and shadow. I rushed to my Leica and captured this small moment, while trying to achieve the perfect over easy egg. 

A golden hour of creation. Had it not been for the current circumstances, I most likely would have missed the moment. Instead I filled not only my stomach, but my heart with Art at such an unreasonable hour. Take a moment this week and cherish the unusual. You never know, you might stumble upon satiation. 

Aleksandr Karjaka
Aleksandr Karjakahttp://karjaka.com
Aleksandr Karjaka came to New York for the music, but stayed for the visuals. As a classically trained musician, he’s had the honor of performing with some of the greatest musicians, and artistic houses, in the world. Often quoted as "Listening through his eyes." he's photographed the lives and stories of thousands of artists of all fields over the years. Here are their KARJAKA portraits.

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