Letter from the Editor – March 2020: Digital Branding in Style with Jeff Karly.

By Aleksandr Karjaka
Letter from the Editor
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Lose It.

With the Sun barely in the heavens and a fresh coat of  deodorant applied, I wrapped myself in garb only to be proverbially burned once having returned to the homestead, and made my way to the Supermarket. At the ungodly hour of 7:30am during the days of Covid, the market was bare. Checkout clerks, stock boys, two scruffy looking customers and yours truly. Treasuring in the 100ft space between us, with Winter gloves I unfastidiously pawed at a bag to pick some apples.

As I struggled to open the bag, I was pushed aside by a new patron as she hastefully grabbed a bag and several apples. I stood there, stunned. With social distancing on the forefront of everyone’s mind, I managed to find the one person in New York completely oblivious to the subject in a DESERTED supermarket. Still gripped in the throws of post slumber fog, I was at a loss for words to chirp at the blonde bombshell and briskly made distance perusing my way through the hall of food. 

Returning home I burned my clothing appropriately, showered and prepared my delectable protein. The sun rose through my cramped kitchen and cast marvelous morning light and shadow. I rushed to my Leica and captured this small moment, while trying to achieve the perfect over easy egg. 

A golden hour of creation. Had it not been for the current circumstances, I most likely would have missed the moment. Instead I filled not only my stomach, but my heart with Art at such an unreasonable hour. Take a moment this week and cherish the unusual. You never know, you might stumble upon satiation. 

Aleksandr Karjaka
Aleksandr Karjakahttp://karjaka.com
Aleksandr Karjaka came to New York for the music, but stayed for the visuals. As a classically trained musician, he’s had the honor of performing with some of the greatest musicians, and artistic houses, in the world. Often quoted as "Listening through his eyes." he's photographed the lives and stories of thousands of artists of all fields over the years. Here are their KARJAKA portraits.

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Letter from the Editor

Lose It.

Aleksandr Karjaka -
The phrase is Yacht Rock.  About three years ago I’m blasting 70’s classic rock in the studio, Chicago’s classic Saturday in the Park to be exact, and we're styling the last bits before shooting some fashion line, and my 30 some year old stylist says to me snidely, “You play all the music my Dad likes. It’s like I’m in his Volvo. You know, Dad Rock.” Ahem, Yacht Rock. What can I say? I love classic rock. A horn line, a killer beat and a groove to get me up when I need to be at my most up-est. My inner classical clarinetist yearning to play one of those cool instruments. Alas I digress. The kicker is every client, every mood/moment deserves the right music. Something to lose yourself in, to love, but not be distracted by.
Letter from the Editor

LETTER FROM THE EDITOR: NEW Year, New You… BS

Aleksandr Karjaka -
I’ve never been big on this whole reinvent yourself guru mantra that gets spread at the beginning of every new year. Maybe it’s because my birthday always looms a mere few weeks after that fateful ball drop, but in general I’m a builder. There’s no time like the present. New Year, New You...what does that even mean? Sure, somethings have got to go, but a foundation is key as one asends to the sky like Mercury.
Fashion

Where The Action Is…

Aleksandr Karjaka -
It's programmed into our DNA. The fight or flight mechanism. We hear a loud thunderous bang outdoors, the squeal of tire and break pressure, or a child's cry and we start running. Our minds tell us something is happening, something imminent in the moment is occurring. Drama. A photograph captures that moment, drama in time. With 20+ years of looking at photographs and I'm still asking myself, "Where's the action? What's exciting? Where's the drama?" There's nothing worse than having a beautiful subject and moment marred but the overabundance of negative space or noise in the background.

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Issue 101 – A New Yorker’s Love Letter to LA

Aleksandr Karjaka -
Today I turn 40 and it’s time to come clean…I am a cheater. I pray you New York, grant me absolution in this confession that I bring forth. For as much as I’m in love with you NYC, LA is my second love, my mistress. LA, I wander with camera and client your pacific coastline once or twice a year until your love, as with all mistresses, becomes unrequited and my longing for my first true love NYC calls me home.
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Personal Refraction

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Aleksandr Karjaka
Aleksandr Karjaka
Aleksandr Karjaka came to New York for the music, but stayed for the visuals. As a classically trained musician, he’s had the honor of performing with some of the greatest musicians, and artistic houses, in the world. Often quoted as "Listening through his eyes." he's photographed the lives and stories of thousands of artists of all fields over the years. Here are their KARJAKA portraits.

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