As days have slipped into weeks, things that were normal appear novel and vice versa.  Some of us have worked from home for our jobs or businesses for months or years.  For others of us, this has been a rocky adjustment period.  For all of us, the lack of social face to face interaction has turned regular habits up side down. In the not too distant past, the WannaCry ransomware attack was front and center in the news.  Over 400,000 computers were infected, including a portion of the UK’s NHS system where elective procedures were brought to a halt and emergency procedures took place in less than idea conditions with incomplete information.

Have I got your attention? It’s all BS. Hair and makeup, collagen and Botox, new outfits (rented or otherwise), new nails, weight loss, tummy tuck, boob job, rhinoplasty, Rogaine, teeth whitening, props, retouching, beauty lighting, the wind machine, perfectly seared meat... all of these things by themselves mean nothing. But when glued together in a photograph to they become truth. The truth post lights, camera, action. I piece puzzles together that no one can see, and like that the story emerges into a new reality for my clients, inspiration and art departments. 

How quickly things change.  Like every summer, this was going to be the best summer ever. Spring was almost upon us, trips were booked, and I was gonna look fiiiiiine in the new swimsuits I had been impulse buying all winter. But now, it’s house arrest. Either all alone (kill me) or with your family (I’m gonna crack). The same scene every day. And no one seems to know how long this is going to last. So you write a few emails, pretend to be interested in a Zoom meeting, and call it a day. Every. Damn. Day.