Social Media 101 with Manager Amberlyn Wemmer

By Amberlyn Wemmer
Food
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Things every Social Media Manager’s needs: Endless coffee, topic date calendar, notebook full of ideas, and organization. Meet Amberlyn Wemmer, the creative behind social media and marketing for CxRA, who took her career in writing and knowledge of styling and an eye for detail to create magic in the social media world. From the concept, to the deck, to the styling, to the collaboration with the chefs, Amberlyn looks at each picture as a story with intentional detail with a chance to create and make unique content.

Social media platforms are always changing, so marketing and management tactics must change along with them. She says you always learning new things and meeting new challenges. You’ll certainly never be bored! How many jobs allow you to combine critical thinking, strategic analysis, innovation, and good food? Creating an extremely influential social media presence is the key to creating persuasive and appealing content that will connect your audience instantly. A well thought out plan is not enough if it is not implemented the same way. That is why you need to create visually attractive content so that even before the customer reads what’s written, they should be impressed by what they see. Think of it like a subtle TV commercial that grabs your attention. It could be a graphically designed social media post, a video, or even a professionally photographed image of your food. In a world dominated by technology, social media is a powerful tool and catalyst of trends and news. Social media marketing and advertising can help you increase your return on investment, as the cost of advertising on these social media forums is often less than the return.

Just because you are a social media participant does not always mean you are a natural marketer. Here are my best recommendations for leveraging social media for business. Be consistent and active on all your platforms; this also means staying on trend so do your research. Focus on your audience, make sure the content is authentic and transparent and true to the brand. Get creative with your visuals and make sure your content really stands out. Most important- have fun! You get to create the voice of the brand, inspire action, and build trust! Find out what’s important, what’s trending, and what’s next to create something unique.

Amberlyn Wemmer
Amberlyn Wemmer

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Music

Mary in New York

Mary Lawson -
When I was a teen and a devoted thespian I would dream about living in New York City. My friends and I would bop around the hallways of our high school singing showtunes and talking about what musical roles we’d all do well in. A few of us went on to pursue those shared dreams and had successful careers on Broadway. For me though, something else was calling. I didn’t know clearly what that was at that time, all I knew then was that I wanted, achingly, to get out of town and leave the nest.
Letter from the Editor

LETTER FROM THE EDITOR: I’ll Take: Staying in New York during the holidays for $500, Alex.

Aleksandr Karjaka -
It's that time of year. Pumpkin everything, parades, gift nightmares, travel woes, and family drama. Have I covered it all? Not likely but you get the point. Me, I stick it out here in NYC. Anyone who runs a business, retail or not, knows that this is one of the busier times of the year. Sales this, savings that, charge now/pay later and the like. With that being said, KARJAKA is running full force with all of that and more, no doubt you'll catch a few advertisements in this edition.
Music

Music to Munch On

Nicole Vitale -
The pairing of food and music is a partnership for the ages. Classical composers like Mozart wrote music specifically intended to be what we would come to call “dinner music”. Entertainment and dining were synonymous with each other; Royalty and the uber wealthy would have in-house minstrels and orchestras, on call and tuned up and ready to crank out hits for whatever decadent feast was being prepared. Think about it…eating in complete silence just hits different, and not in the good way, like Sprite from the McDonalds fountain as opposed to the can. There have been very few instances where I’ve enjoyed a meal without accompaniment of some kind, from the dollar slice corner joint blasting EDM at 1am, to the authentic Mexican taqueria and their abuelita’s staticky AM/FM radio blaring mariachi music, to the ever-upscale Michaelin starred Alinea or Per Se playing delicate contemporary tunes. Music and food go together like peanut butter and jelly…so let’s make some sandwiches.

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Karjaka Magazine

The author behind The Magazine

Aleksandr Karjaka
Aleksandr Karjaka
Aleksandr Karjaka came to New York for the music, but stayed for the visuals. As a classically trained musician, he’s had the honor of performing with some of the greatest musicians, and artistic houses, in the world. Often quoted as "Listening through his eyes." he's photographed the lives and stories of thousands of artists of all fields over the years. Here are their KARJAKA portraits.

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