Coffee and Creatives

By Aleksandr Karjaka
FashionLetter from the Editor
Previous article
I’ve Got My Eye On You
Next article
Grace Under Pressure

Or in other words, “What now my love?”

Over coffee and shoptalk I commiserate with my crew. We run at breakneck speed, building our businesses. What’s the newest strategy? Where are our blindspots. What worked, what didn’t. Meanwhile with the market…

Household spending increases 4% this past quarter. Fed cuts a quarter of a point and the Dow and S&P tumble. Amazon launches a new personal styling option to compete with Jetblack, Stitch Fix and Walmart.

To the average business owner there isn’t a huge impact. No different than the new campaign you just launched on social media. Over dozens of cups of coffee the gang I’ve waxed philosophical and broken it down, like with the news from the market, the impact takes time. Engage. Convert. Evaluate. Repeat.

A photo that drops today is one of many in your arsenal. Think before you invest thousands into online advertising. Make sure you’re producing quality imagery first regardless of the source. Target a specific audience. Be willing to put the time in. Go beyond how many likes, views, new followers.

I’ve often heard my colleagues reflect on social media and marketing akin to a war of attrition. I’d hate to think I’m wearing down my enemy, but the bottom line, it takes time to breakthrough with your audience.

Wait it out and create great imagery.

Aleksandr Karjaka
Aleksandr Karjakahttp://karjaka.com
Aleksandr Karjaka came to New York for the music, but stayed for the visuals. As a classically trained musician, he’s had the honor of performing with some of the greatest musicians, and artistic houses, in the world. Often quoted as "Listening through his eyes." he's photographed the lives and stories of thousands of artists of all fields over the years. Here are their KARJAKA portraits.

Check This Out

Letter from the Editor

The Mustard Packet and Saltine Diet – Sophia Vastek

Aleksandr Karjaka -
Letter from the Editor

LETTER FROM THE EDITOR: F is for Family, but We’ll Take the Food, too.

Aleksandr Karjaka -
The November Edition is here, and being that time of the season, we thought we'd highlight the Art of Family. You're going to be seeing a lot of it in your own lives no doubt for the next two months, relatives and extended family, office family, nightlife family, artistic family and so on. Bring on the Asprin, Tums and Maalox. Honestly, I think some of the best moments of engaging family is the food. Of course that's not to say that the conversation and company aren't great, too. Everyone coming together bringing their dish of choice made with love, or a traditional staple, (bring on the spinach squares Aunt Debbie), or at a restaurant communing with the work fam over whatever tickles your fancy on the menu. (Surf and turf on my end, and preferably not having to pay for it.)
Fashion

Children of the Urf

Ajai Kasim -
Improvement isn’t optional, it’s tradition. For Black people, excellence has never been a luxury. It has always been a necessity. We’ve had to go further, work harder, and refine more deeply just to be considered for a fraction of the opportunities. It taught us how to evolve, how to adapt, how to keep becoming. Children of the Urf is built on the understanding that “always getting better” isn’t pressure, it’s inheritance. And “know what’s good for you” is both advice and reminder: to trust your instincts, honor your craft, and move with intention. These aren’t just slogans; they’re ways of living, ways of working, ways of seeing ourselves clearly.

All Categories

Architecture9Art36Beauty10Business12Comedy2COVER STORY8Dance1Design5Fashion71Food16Health54Interiors1Letter from the Editor83Lifestyle9Literature30Music48Opinion17People6Photography39Romance1Tech16The Printed Archive35Theater16Travel4Videos5

SHOP OUR PRINTS

Browse Full Editions

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Karjaka Magazine

The author behind The Magazine

Aleksandr Karjaka
Aleksandr Karjaka
Aleksandr Karjaka came to New York for the music, but stayed for the visuals. As a classically trained musician, he’s had the honor of performing with some of the greatest musicians, and artistic houses, in the world. Often quoted as "Listening through his eyes." he's photographed the lives and stories of thousands of artists of all fields over the years. Here are their KARJAKA portraits.

Subscribe to KARJAKA!

Get together and enjoy the artists of KARJAKA! You never know what you're going to get with the KARJAKA crew, but one thing's for sure, it won't be boring. Stay in the loop with us in weekly emails and mischievous musings from the characters and crew.