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Jeff Karly
I am a Creative Director, Strategist, and Storyteller from Brooklyn, NY, with extensive experience in fashion, entrepreneurship, and culture-driven projects. I see my work and vision as a tension between reporting and storytelling. Often, brands and businesses report what they do, whereas I don’t just tell stories, I build them into experiences, into worlds people can step into. I take a true 360-degree approach to fashion, culture, and design, transforming ideas into living, breathing touchpoints that move audiences.
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Digital Branding in Style with Jeff Karly.
I believe 3 pillars should be the foundation for starting a brand in the digital age. Finding out what makes you unique, how can what you’re building provide purpose to you and your audience and does it bring you joy building it -- purpose, light, and talent. Perhaps it may seem that building a brand is simple, however, there are many things to consider; the product, supply chain, audience, aesthetic, channels, partnership, collaborations and most importantly resilience and persistence. Knowing it will take some time to establish and build. You should truly ask yourself what exactly you want. Do you want something that will hit immediately or something that will stand the test of time? With over saturation that comes with social media, things can get drowned out. It's important to distinguish yourself through storytelling and a strong product.
The Virgin Mistress
Bloated Beach Bod
Remember, Craig said ever so casually while loading the incline bench press, you may be able to squat 365lbs and deadlift 400+ etcetera, but no woman will come up to you at the beach and ask you what you squat.
