I believe 3 pillars should be the foundation for starting a brand in the digital age. Finding out what makes you unique, how can what you’re building provide purpose to you and your audience and does it bring you joy building it -- purpose, light, and talent. Perhaps it may seem that building a brand is simple, however, there are many things to consider; the product, supply chain, audience, aesthetic, channels, partnership, collaborations and most importantly resilience and persistence. Knowing it will take some time to establish and build. You should truly ask yourself what exactly you want. Do you want something that will hit immediately or something that will stand the test of time? With over saturation that comes with social media, things can get drowned out. It's important to distinguish yourself through storytelling and a strong product.

With the Sun barely in the heavens and a fresh coat of  deodorant applied, I wrapped myself in garb only to be proverbially burned once having returned to the homestead, and made my way to the Supermarket. At the ungodly hour of 7:30am during the days of Covid, the market was bare. Checkout clerks, stock boys, two scruffy looking customers and yours truly. Treasuring in the 100ft space between us, with Winter gloves I unfastidiously pawed at a bag to pick some apples.